Apple has stated that the cost of applications and in-app purchases, excluding auto-renewable subscriptions, would be raised across numerous regions beginning October 5th. All Eurozone countries, as well as Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, and Vietnam, are affected. Apple claims that the price rise in Vietnam is due to new rules requiring the business to pay VAT and corporate income tax.
The amount added to former rates varies depending on the list of new pricing tiers (PDF) issued by the tech giant. Apps that are presently 99 cents will cost €1.19 in Euro regions, while those that are currently €4.99 will cost €5.99. The extra price grows in size as one moves up the pricing tier – goods that were €14.99, for example, will now cost €17.99.
Aside from Vietnam, Apple did not provide an explanation for the price increase. For Euro-using countries, this might be due in part to the Euro's weakness versus the dollar, which has fallen below parity for the first time in over two decades. Perhaps this price increase should not be surprising given that the iPhone 14 is projected to cost significantly more in Europe than in the United States. The iPhone 14 Pro, for example, will cost $999 in the United States. That's only €997 when converted, yet the model costs €1,299 in Germany, €1,319 in Spain, and €1,339 in Italy.