Canon Is About To Make A Much-Needed Comeback With Affordable Cameras.

Canon Is About To Make A Much-Needed Comeback With Affordable Cameras.

In the world of technology, affordable mirrorless cameras have been on the endangered species list for the past few years; however, Canon is finally coming to the rescue in the World Wildlife Fund (WWF) style. If the rumors are true, Canon will release two new cameras, the Canon EOS R7 and the Canon EOS R10, and some new lenses; these products will all be geared toward amateur photographers because many of us are finding ourselves in increasingly difficult financial situations.


Various factors contribute to this, such as problems with the supply chain, a lack of available chips, and a meteor strike known as "smartphones." However, another significant factor has been the apparent lack of interest shown by Canon, Sony, and Nikon in updating their consumer-level cameras.

Canon will soon announce two EOS R models containing an APS-C sensor. These models are the Canon EOS R7 and the Canon EOS R10.

It is abundantly clear that the Canon EOS R7 and Canon EOS R10 are intended to take the place of their respective predecessors, the Canon EOS 7D Mark II and the Canon EOS 90D.


Canon's success in the market for APS-C imaging sensors can be attributed to both the xD and xxD series of cameras. There is no question that the EOS R7 and EOS R10 will carry on the tradition.

Canon Rumors state that these two cameras will be the first RF-mount models to feature APS-C sensors. APS-C sensors are significantly smaller than full-frame sensors. That would indicate two different things. First, they would almost certainly signal the end of the EOS M series, introduced as Canon's hobbyist series during a geologic time known as the "pre-smartphone." 

So it appears that we will see not only an EOS R7 but also an EOS R10. According to Digicam-info and Canon Rumors (1, 2), an EOS R10, a possible replacement for the Canon EOS M5 and the discontinued EOS M6 Mark II, will be announced on May 24th. We may also see the announcement of an EOS R7 on the same day.

CR has also posted a couple of possible specifications lists, which they claim to have confirmed for the EOS R7 but do not elaborate on the EOS R10. Canon will begin with a couple of reasonably priced bodies if the specifications are even correct.

The cameras' APS-C sensors should also keep them reasonably priced, at least in comparison to the rest of Canon's EOS R lineup. We don't know their prices, but the Canon EOS R7's rumored specifications (32.5MP sensor, in-body image stabilization, twin UHS-II card slots) suggest it won't be cheap. It is anticipated to be the true successor to the Canon EOS 7D Mark II and EOS M6 Mark II, both of which were released for $1,799 / £1,599 and $850 / £850, respectively. 

Dynamic Range

No one thinks that the EOS R7 or EOS R10 will have Animal Eye AF as good as the Canon EOS R5.

But with a version of Canon's Digic X processors and smaller APS-C sensors (which mean fewer data to scan), they should be a big step up from the older Canon EOS M series and more than enough for amateur photographers.

Canon does not tell the public what features unannounced and rumored cameras will have. Then, about two months before a new product comes out, the company leaks information about it. Camera stores are often the last to know, and sales reps don't get briefings until just before the announcement.

Even though it's understandable, Canon isn't the only big camera company that hasn't paid much attention to its mid-range cameras in recent years. We still don't know if Sony plans to bring back its APS-C line of cameras, most of which have been out of stock.

The Canon EOS R7 is rumored to be the company's first RF-mount camera with an APS-C sensor. It could be a cheap but powerful camera for shooting wildlife, sports, and videos, like the Canon 7D DSLRs, which had 18-megapixel sensors, dual DIGIC-4 image processors, and an ISO range could go up to 12800.

These new lenses won't be the best way to show off the latest technology in lenses. But the Canon RF-S 18-45mm f/3.5-5 and RF-S 18-150mm f/3.5-6.3 should be great first lenses for anyone who wants to take photos of wildlife or travel with something better than a smartphone. 


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Jessica Vieira
Jessica Vieira
Jessica Vieira is ProductReviews's senior media reporter, covering the intersection of entertainment and technology.