Thousands of cookie consent windows have been clicked by anyone in Europe who uses the internet regularly.
Google is now adding a "reject all" button to its cookie consent pop-ups in France, following an authorities' slap on the wrist.
Regulators who interpret European legislation requiring these banners, including data protection authorities in France, Germany, Ireland, Italy, Spain, and the United Kingdom, have updated their compliance guidance last year.
They've been working with a number of these authorities to satisfy the standards of that updated guidance.
Google describes the improvements as a comprehensive redesign rather than just a new button, and it's clear to see why: a lot has changed in Google's approach to tracking consent.
Because of complications that may not be evident to the ordinary online user, the business said it spent a significant amount of time revising its approach to cookies for the new pop-up.
This update necessitated re-engineering how cookies work on Google sites and extensive, coordinated improvements to Google's core infrastructure.
Furthermore, we anticipated that these changes would impact Search and YouTube and the websites and content creators that rely on them to develop their companies and earn a living.