Google Rolls out Less Confusing Cookie Pop-ups after EU Intervention

Google Rolls out Less Confusing Cookie Pop-ups after EU Intervention

Thousands of cookie consent windows have been clicked by anyone in Europe who uses the internet regularly. 

Google and others have traditionally made it difficult to opt out of cookie-based tracking by hiding the ability to refuse cookies behind numerous levels of windows and toggles. 

Google is now adding a "reject all" button to its cookie consent pop-ups in France, following an authorities' slap on the wrist.

Regulators who interpret European legislation requiring these banners, including data protection authorities in France, Germany, Ireland, Italy, Spain, and the United Kingdom, have updated their compliance guidance last year.

They've been working with a number of these authorities to satisfy the standards of that updated guidance.

Google describes the improvements as a comprehensive redesign rather than just a new button, and it's clear to see why: a lot has changed in Google's approach to tracking consent. 

Because of complications that may not be evident to the ordinary online user, the business said it spent a significant amount of time revising its approach to cookies for the new pop-up. 



This update necessitated re-engineering how cookies work on Google sites and extensive, coordinated improvements to Google's core infrastructure.

Furthermore, we anticipated that these changes would impact Search and YouTube and the websites and content creators that rely on them to develop their companies and earn a living.

A cookie pop-up is a banner that appears on a website and asks users for their permission to use cookies. The user will be aware of the website's cookie usage and will give active consent. Cookie pop-ups meet the GDPR requirement of obtaining permission from users before placing cookies on their devices. According to the GDPR, cookies are personal data. Businesses must seek the user's consent before processing any personal data. A user's approval is necessary before cookies are placed on their device.




Why Do Websites Warn About Cookies?

Cookie warnings and notifications are displayed on websites to gain consent from users before placing cookies on their devices. Cookies are downloaded to our devices when we visit websites. The ePrivacy Directive, sometimes known as the EU cookie law, governs the use of cookies in the EU, requiring websites to get consent to use cookies other than those that are strictly necessary. Cookie consent requirements have become legally binding after the implementation of GDPR. As a result, websites use cookie consent banners or cookie pop-ups to comply with GDPR cookie requirements.

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Paul Syverson
Paul Syverson
Paul Syverson is the founder of Product Reviews. Paul is a computer scientist; he used to carry out a handful of significant studies which contributed to bringing in many special features on the site. He has a huge passion for computers and other tech products. He is always diligent in delivering quality writings to bring the most value to people. |