New Fitbit Devices Will Need to be Linked to a Google Account Next Year

New Fitbit Devices Will Need to be Linked to a Google Account Next Year

Starting next year, you'll be able to activate new Fitbit devices solely with a Google account. It's hardly surprising that Google's services are becoming increasingly integrated with Fitbit's fitness gadgets after the internet giant purchased the latter for $2.1 billion in 2021. 

However, we now know when Fitbit accounts will no longer be required. Fitbit has revealed in its help page that it will support Google accounts in 2023, as reported by 9to5Google. After that, signing up for Fitbit and activating additional devices would necessitate the usage of a Google account.

Furthermore, the brand will discontinue support for Fitbit accounts in early 2025, at which point a Google account will be necessary to utilize its fitness gadgets and smartwatches. Fitbit pledges to be honest, notifying you of the precise date via notifications in its app, email, and support pages.

To ensure a smooth transition, it will make it possible to migrate your current Fitbit device to a Google account as soon as support is available next year. When you relocate, you'll also have the chance to make adjustments to your Fitbit data. If you connect a device to a Google account, you can manage your Fitbit data from both the brand's app and your Google settings.

Fitbit claims that its parent company has made legally enforceable pledges not to utilize your health and wellness data for advertising purposes and will keep that information distinct from what it does provide to marketers. The internet behemoth has stated since the acquisition's announcement that it will not use Fitbit data for ad targeting. It legally committed to the European Commission in 2020 to avoid an antitrust investigation.

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Jessica Vieira
Jessica Vieira
Jessica Vieira is ProductReviews's senior media reporter, covering the intersection of entertainment and technology.