Nvidia RTX 4090 and 4080 GPUs Could Be More Expensive than You Expected

Nvidia RTX 4090 and 4080 GPUs Could Be More Expensive than You Expected

If new rumor mill talk is correct, Nvidia's next-generation Lovelace GPUs, which are on sale next month, might wind up being more expensive than their suggested levels (MSRPs) (with all the usual caveats applied).

Moore's Law is Dead (MLID) on YouTube highlights many comments about the cost of the new RTX 4090 and two RTX 4080 graphics cards, noting that the lowest Lovelace GPU - the RTX 4080 12GB - will not have a Founders Edition (one made by Nvidia).

As KitGuru pointed out, the dimensions of the next-generation GPUs on the Nvidia website aren't revealed, and it merely notes "varies by manufacturer," implying that these cards will be made by third-party manufacturers rather than Nvidia (something clarified elsewhere on the spec page).

As a result, Team Green will be unable to keep the MSRP at the stated $899 in the US, and those partner card makers will choose the level of price - which, according to MLID, might result in it starting at more than a thousand dollars. The YouTube leaker also speculates that prices for Lovelace graphics cards above that model will rise to match - however this may also be dependent on initial supply availability.

As usual, if inventory is scarce when the Lovelace GPUs are released - at least for the first month or two - we'll be trapped in the typical trap of scalpers buying stock and price gouging. Of course, it's too early to make such a prediction, but it's always something to think about when new GPUs are released (and indeed CPUs).

Another finding that has shown up on the Lovelace pricing radar is that German prices will be more than 20% more than in the US, according to Tom's Hardware.

Andreas Schilling, editor of German blog Hardwareluxx, tweeted the official German cost for the RTX 4090, which is €1,949 against $1,599 in the US. That appears to be rather high, however we must remember that VAT is included in the German pricing (and of course the cost of importing).

When you add it all together, there are some potentially concerning early indications on the cost front for Nvidia's next-generation graphics cards.


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Paul Syverson
Paul Syverson
Paul Syverson is the founder of Product Reviews. Paul is a computer scientist; he used to carry out a handful of significant studies which contributed to bringing in many special features on the site. He has a huge passion for computers and other tech products. He is always diligent in delivering quality writings to bring the most value to people. Syverson.org |