Pricing Hints for The Intel Arc Desktop GPU Appear to Be Disappointing.

Pricing Hints for The Intel Arc Desktop GPU Appear to Be Disappointing.

Intel will release its Arc desktop graphics cards in June. We've now gotten a glimpse of the possible price, which appears to be sad news for those anticipating that Team Blue will go after the dominant desktop duopoly. Don't get fired up over it, though (we'll explain why later in this chapter).

Intel revealed the pricing details in their recent scavenger hunt competition. The victors received a prize package that included a brand new Arc GPU (with the desktop flagship as the top prize, naturally).

La Frite David, a frequent leaker, was one of the lucky recipients, and he shared the email with the details of the award on Twitter.

As you can see, the overall prize worth is $700 (US), which includes the 'performance' Arc graphics card, some Arc-branded merchandise, and three months of PC Game Pass.

So, to get an approximation of the GPU's retail price, we can guess and remove the value of the other two components of the bundle - let's say $45 for the pass and $45 or thereabouts for the merch items.



That leaves us with an estimate of a $600 price for the second-fastest Intel Arc GPU (about £480, AU$840 – however, currency conversions in the domains of GPU pricing are pretty worthless).

Another commenter on Twitter (TheMalcore) won a flagship ('premium') Arc GPU bundle. It disclosed the estimated prize value of $900, suggesting a price tag of $800 (approximately £640 / AU$1,120) for the graphics card when it launches.



Mobile Intel Graphics Cards

Intel released its Arc 3 mobile graphics card earlier this month, while also teasing Arc 5 and Arc 7 cards. Arc 3 is the company's entry-level card for ultra-thin laptops that aren't designed for gaming and claims 2x performance over integrated graphics. They're purportedly delivering to Acer, Asus, Dell, HP, Lenovo, Samsung, and other laptop manufacturers, yet actual Arc 3 products are hard to come by right now (and the few that exist are rather expensive).

Arc 5 cards will be targeted at consumer gaming laptops when they launch later this year, while Arc 7 is designed to compete with AMD and Nvidia's best in the premium gaming category. In the following months, we'll learn more about the two high-end cards.

Desktop Intel Graphics Cards

Intel claimed the first GPUs would be available as a "limited edition" release this summer on the PC side. They unveiled the card in a promotional video, but we didn't get any details or performance benchmarks. We only know about the component because it features a dual-fan cooling system and a sleek look with chrome trim (but it isn't blue).

Interestingly, on his finance call, Gelsinger stated that there would be three versions: 5, 7, and 9—rather than the expected 3, 5, and 7. In terms of pricing, these cards could be positioned as direct competitors to the RTX 3060, RTX 3070, and RTX 3080.

We may be amid a chip supply constraint that has frequently brought the consumer electronics sector to a halt. Still, Gelsinger believes the Intel slowdown is more about software than hardware. When questioned about a timescale for desktop graphics, Gelsinger stated Intel is currently trying to qualify and optimize particular titles and reaching out to OEMs to "fill their product portfolios."

We must manage our expectations. Intel's return to the desktop GPU market after a two-decade hiatus is exciting news, but it will take time for the company to catch up. They may release a single desktop SKU in the coming months, followed by a steady stream of new versions.

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Jessica Vieira
Jessica Vieira
Jessica Vieira is ProductReviews's senior media reporter, covering the intersection of entertainment and technology.