The Domination of Google over the Internet

The Domination of Google over the Internet

In the previous 20 years, Google has become an integral part of our daily lives. What began as a small startup operating out of a garage has grown to become the world's largest search engine, which many people use daily. The fact that "google" has become a verb for looking things up on the internet demonstrates how huge a company it has become.

Nobody should be surprised that Google controls the largest proportion of the global search engine market. Google owns the majority of the market, with Bing a distant second. According to the statistics, 9 out of 10 individuals use Google to do an internet search.

Because Google has such a large portion of the market, digital marketing firms adapt their search engine optimization (SEO) and web design services to help websites rank higher in Google's search results. Our objective at Proceed Innovative is to help our clients be noticed on Google; therefore, we do everything to follow Google's best practices in web design, SEO, content generation, and PPC management.

The value of having your business rank well in Google search results is evident, with Google accounting for more than 90% of the global search engine market share. Our digital marketing professionals at Proceed Innovative can help businesses enhance their online presence and Google rankings through our web design and SEO services. Proceed Innovative understands and implements Google's best practices to help our clients rank higher in Google searches as a certified Google Partner.

Search Engine Market Share


Google dominates the global market with more than 91 percent of the total market share. The next two most popular search engines are Bing and Yahoo!; however, they only account for around 5% of the overall market share. Baidu, the Chinese search engine, and Yandex, the Russian search engine, are both hovering around 1 percent of the market share. Although Bing, Yahoo!, Baidu, and Yandex are utilized by millions of people, Google's dominance makes the market share of the other search engines appear nearly insignificant.


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Google’s Dominance

It's difficult to overestimate Google's domination in the search engine business in the United States and worldwide. On the other hand, Google's dominance was not achieved by chance.


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Google has been working to improve the internet experience for a long time. Google's algorithm has undergone numerous revisions since its start to ensure that it can give the most relevant search results to its consumers. Google also improves the user experience by providing customized results based on a user's browsing history and location via Google Maps. In a nutshell, Google can recognize what its users want or need and offer it to them.

While some people in the United States use Bing and Yahoo! to search, it is to your best advantage to optimize your website for Google. Given that the majority of internet searches are conducted on mobile devices, Google has a far bigger market share than Bing and Yahoo! Working with a digital marketing firm such as Proceed Innovative can help you rank better in Google's search results.

Competition From Amazon

Although Amazon is not a search engine, it competes with Google for product searches as the largest online retailer. Amazon is the initial stop for more than half of all online product searches. Although product searches account for a small percentage of all Google searches, Amazon has established itself as a legitimate contender in this space.


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Amazon's investment in advertising services is one of the reasons it has become a force in this field. Businesses who want to advertise their items on can use Amazon's advertising services. Amazon has overtaken Google and Facebook as the third largest internet advertising platform. Businesses selling products, particularly those that advertise or sell on Amazon, should be aware of this trend.

Search Engine Optimization (SEO) From Proceed Innovative

When it comes to search engine market share in the United States and throughout the world, Google is without a doubt the clear leader. Other search engines, such as Bing and DuckDuckGo, have gained popularity, although they still fall short of Google's market share.


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This significant difference means that firms and marketers should optimize their websites for Google. The majority of your traffic will continue to come from Google. Another thing to keep in mind is that Google sets the bar in the search engine market, which means that many of the techniques that help you rank well on Google will also help you rank well on other search engines. Google will also increase the performance of your website on different search engines.

Working with a Google Partner like Proceed Innovative can help you improve your website's search engine results page (SERP) visibility and boost search traffic. Our SEO professionals are familiar with Google's best practices, and we offer web design and SEO services that follow these guidelines. Effective SEO will boost your Google ranks and make you more visible on other search engines.

My Personal Opinion

I would say that Facebook and Twitter will overcome Google shortly. There has been one modest but significant development that isn't a digital savant's pronouncement in the last months. This new feature may have escaped your notice, or you may not have been given access to it. But it's more significant than anything that's happened in the previous ten years put together. In-app browsers have been added to Facebook and Twitter's smartphone apps. If you click a link in one of their mobile apps, the page will appear in a browser window within the app, rather than in the Chrome or Safari mobile browser. This change has had a considerable impact.

Facebook presently has an 8 percent market share in online advertising, while Twitter has a far smaller share of 0.80 percent. With a 31 percent market share, Google rules the roost. If everything I've said thus far comes true, Facebook's market share will double, Twitter's will rise by roughly 5%, and Google's will fall by at least 6% in the following year. To make up for the gap, the smaller networks would shrink. Others, such as LinkedIn's Pulse content publishing network, would join the fray. In addition, as audience segmentation becomes more precise, the market will expand.

Perhaps I'm predicting this trend too early before in-app browsers become popular before consumers embrace them and marketers buy them. However, there's a high possibility that this will be the most significant development in the mobile market.

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Paul Syverson
Paul Syverson
Paul Syverson is the founder of Product Reviews. Paul is a computer scientist; he used to carry out a handful of significant studies which contributed to bringing in many special features on the site. He has a huge passion for computers and other tech products. He is always diligent in delivering quality writings to bring the most value to people. |